Digital Marketing With AI

Module 1: Introduction to Marketing & Digital Strategies Introduction to Marketing Types of Marketing Traditional & Digital Marketing Different Elements and Use of Traditional Marketing Marketing Strategies (B2B & B2C) Principles of Marketing Understanding of 7Ps (Product, Price, Placement, Promotion, Packaging, Positioning, People) Difference between Marketing & Advertising What is a Marketing Plan & its Elements Social Economic Classification & Its Impact on Consumer Behavior How to Create a Marketing Plan Understanding the Marketing Research Process & its Stages Digital Buyer Journey (Awareness → Consideration → Decision) Ideal Customer Profile(ICP) Create a Customer Journey Content Strategy Content Calendar Plan Your Resources Module 2: Startup Planning and Strategy Business Case Studies (Pakistani Startups & International Brands) Startup Lifecycle and Lean Startup Methodology Building Business Models (BMC, SWOT, PEST) Market Research and Validation How to Identify Customer Problems Competitor Analysis Defining your Niche & USP SWOT Analysis How to Plan Your MVP How to Conduct Product Sampling Customer Feedback Loops How to Plan a Go-To-Market Strategy How to Get Users and Grow Retention Strategy How to Lead Teams (Forming, Storming, Norming, Performing) Creating Pitch Decks for Investors Core Finance & Startup Investment Planning Incubation Role Primary Type of Companies (SMC, PVT, PLC) Module 3: E-Commerce Mastery Understanding E-Commerce Difference between (B2B, B2C, D2C) E-Commerce Business Models (Private Label, Whitelabel, Dropshipping) Case Studies: Pakistani Startups & International Brands Choosing E-commerce Business Models Based on Budget The Four Ps of Marketing Social Economic Classification & Its Impact on Consumer Behavior Niche / Sub-Niche Selection How to Read & Analyze Business Data Market Research Product Research & Data Importance Product Hunting MVP (Minimum Viable Product) Development Product Sampling How To Choose a Winning Product Which Product Should You Avoid Finding Suppliers Supplier Sourcing Supplier Relationship Product Pricing Strategies Naming Your Products Creating Your Own Website Product Shoot – Content planning - Videography Selling Through Instagram Ads Selling Through Facebook Ads Selling Through Google Ads Selling Through YouTube Ads Landing page optimization Shipping Services Providers Advertising Setup Checklist Launching Customer Support Posting Content - Engaging Upsell Module 4: Shopify Store Development Shopify Store Setup & Partner Program Creating Essential Pages (Policies, Footer, Navigation) Adding & Managing Products (Images, Descriptions, Pricing) Theme Customization & Website Optimization Essential Shopify Apps for Store Performance Web Design for E-Commerce Setting Up Payment Gateways (COD, Credit Cards, Digital Wallets) Shipping Methods & Courier Partnerships Customer Service Handling Returns, Refunds, and Dispute Management Basics of SEO for product pages Module 5: Branding & Identity Development Brand Positioning & Identity Development Brand, Branding & Brand Identity Explained Five Brand Senses Example What is Branding & The 9 Essentials of a Successful Digital Brand? Digital Branding vs. Digital Marketing How to Create a Strong Brand Identity Importance of Color Theories & Typography in Branding Types of Logos & Their Usage Module 6: Content Marketing & Copywriting Introduction to Content Marketing Content Writing vs. Copywriting Content Distribution Channels (Blogs, Articles, Videos, Podcasts, Infographics, Emails, eBooks) Designing Social Media Content (Banners, Posts, Ads) Video Production (Pre-Production, Production, Post-Production) How to Write Persuasive Copy for Marketing & Sales Blogging & Article Writing for Websites A lesson on Storytelling Techniques Module 7: Designing with Canva Canva Interface Overview Creating Social Media Posts, Banners & Presentations Branding: Colors, Fonts, Logos Design for Ads & Pitch Decks Templates and Custom Design Tips Digital Marketing Channels & Strategies Module 8: Facebook & Instagram Mastery What is Facebook Marketing Why Facebook & Instagram Marketing is Important Creating a Facebook Profile Creating a Facebook Page Setting Up Meta Business Suite How To Create a Business Manager Importance of Social Media Platforms Optimizing Facebook Pages & Instagram Handles Setting Up Chat Management & Automated Responses Creating Engaging Social Media Posts How to Schedule & Manage Social Media Content Designing Social Media Banners & Ads with Canva Hashtag Strategy & Scheduling Tools (Meta Approved) Insights & Analytics Walkthrough Set up Pixel & Event Manager Module 9: Social Media Marketing (SMM) Understanding Facebook Newsfeed Algorithms Facebook Ads Ranking Factors Understanding Social Media Marketing Metrics What is Funnel Traditional Funnel Ad Funnel Strategy: Awareness → Consideration → Conversion → Loyalty → Advocacy Facebook and Instagram Marketing A/B Testing for Ad Creatives, LCTR, CTR Benchmarks Social Media Advertising & Audience Targeting Custom Audience Targeting & Lookalike Targeting Running Facebook & Instagram Ads Types of Audience Marketing Full Funnel Practical Campaign Strategy Module 10: YouTube Advertising Introduction to YouTube Marketing Importance of YouTube Marketing as a Platform Key Objective: YouTube Ads How the YouTube Search Engine Works YouTube Video SEO Algorithms Keyword Research For YouTube Marketing Types of Keywords Tools for Keyword Research How to Create a YouTube Channel How To Manage a YouTube Channel YouTube Studio Dashboard & Analytics Review Introduction to YouTube Ads Types of YouTube Ad formats YouTube Campaign Setup via Google Ads Targeting and placements Budgeting and bidding Measuring ad performance Module 11: Search Engine Marketing (SEM) Introduction To Google What is Google Network Types of Network SEO vs. SEM Introduction To Google Ads Difference Between Search & Display Campaigns Importance of Search & Display Campaign Type How Google Ads Works What is a Search Engine Result Page Google Value Proposition Where Do Google Ads Show Google Ads Models & Auction Process Creating Google Ads Campaigns Budgeting & Keyword Selection Monitoring & Optimizing Google Ads Keyword planning & match types Ad Rank and Quality Score Performance measurement Module 12: Basic Google Analytics What is Google Analytics Key Features Google Analytics setup Dashboard Overview Real-time, Audience, Acquisition, and Behavior reports Tracking user behavior Linking with Google Ads Module 13: Mindset for Success in Digital Marketing & Entrepreneurship Understanding the Entrepreneurial Mindset Growth Mindset vs Fixed Mindset Personal Goal Setting & Time Management Overcoming Fear of Failure Case Studies of Successful Entrepreneurs Vision Board Activity Resilience & Founder Mental Health Module 14: Lead Generation Mastery Cold Outbound Vs Inbound Sales Choosing Your 10k$/Mo Niche What is Lead Generation? B2B vs B2C lead gen Lead Generation (Mannual) Lead Generation (Software) Crafting Your Offer Service Offering & Pricing Frame Work Scientific Way Your First Client Module 15: Understanding Marketing Agencies & Their Structure What are Marketing & Advertising Agencies? Types of Agencies (Digital, Creative, Media, PR) Agency Structure & Major Departments Media Planning & Buying How Agencies Work with Businesses Career Opportunities in Marketing Agencies Proposal Writing for Agencies Agency Pitch Decks Module 16: Freelancing Introduction to Freelancing Digital Marketing Jobs in Freelancing Writing Effective Proposals Client Pitching & Order Management How to Secure Payments & Withdraw Funds Personal Branding & LinkedIn Profile Optimization Cold Pitching via LinkedIn Module 17: Creating Pitch Decks for Investors Purpose of a Pitch Deck Key slides (Problem, Solution, Market Size, Financials, etc.) Visual Storytelling Presenting to Investors Real Examples from Shark Tank & YC startups 2 Sample Decks (Airbnb, Dropbox) for Reverse Engineering Creating High Effective Pitch Deck Module 18: Project Management Tools Trello Overview Creating Task Boards and Timelines Collaboration with Teams Project Tracking and Productivity Tips Module 19: Core Finance & Startup Investment Planning Budgeting, Costing & Pricing Strategies Break-even and ROI Analysis Financial Modeling for Startups Understanding investor metrics (CAC, LTV, Burn Rate) Sources of Startup Funding Understanding Investment Terms Type of Investors (Friends & Family, Angel, VC, Bank, Accelerators & Incubators) How To Raise Investment Banks, Venture Capital Firms What is Equity and How does it Work Difference Between Equity vs Debt Funding How Shark Tank Deals are Structured (Equity, Debt, Royalties) How to Calculate Startup Valuation Pre-Money vs Post-Money Valuation Monthly Burn Rate and Financial Sustainability Understanding Sales vs Profitability Case Study: A startup with high revenue but negative profit — why? Runway = Current Funds ÷ Burn Rate CAC, LTV, Gross Margin (Optional Advanced Metrics) Customer Acquisition Cost (CAC) vs Lifetime Value (LTV) Gross Margin EBITDA simplified for Startups Cap Table & Dilution (Simple Overview) What is a Capitalization Table (Cap Table)? How Equity gets Diluted in Multiple Funding Rounds Final Assessment & Certification Final Theory Exam Final Practical Project (Launching a Shopify Store) Certification of Completion Key Deliverables for Students: Hands-on Shopify Store Development – Students will create and optimize their own eCommerce stores. Comprehensive Digital Marketing Skills – Mastery of Facebook Ads, Funnels, and Lead Generation. Real-World Freelancing Strategies – Learn how to monetize eCommerce skills on platforms like Fiverr & Upwork. Analytics & Performance Optimization – Ability to track, measure, and improve online business performance. Understanding of Marketing Agencies – Knowledge of agency structures and career pathways. Final Project & Certification – Demonstrating expertise through a fully functional Shopify store.